Last week my wife, a recent kidney donor, gathered with over 400 others in Chicago to set the Guinness Book record for the most living donors assembled in one place. As she and other donors visited, they talked about how uncomfortable it is to be recognized for their organ donations. Yet they all understand that only awareness and engagement will motivate others to consider organ donation themselves.
Financial donors are much the same way. One of the basic tenets we at GSB teach is the concept of donor witness. When we invite others to join us in making a commitment to a campaign or appeal, the most effective way to ask is to begin by sharing our own story of generosity. It is not boastful or arrogant; rather, it is the beginning of a deep conversation about what drives us all to give: the opportunity to be a part of something bigger than ourselves, in gratitude for the many blessings God has given to us.
Henri Nouwen, in his book A Spirituality of Fundraising, discusses the taboo nature of talking about money. “The reason for the taboo is that money has something to do with that intimate place in our heart where we need security…” When we share our joy in giving, though, we share the living, daring confidence that God gives us what we need and that God is our ultimate security. We are then free to be generous and enjoy the community that comes from a deep conversation about what is really important.
How do you begin to share your generosity witness?
Start by answering these questions:
- What was the most generous act you ever witnessed?
- Who taught you generosity?
- Describe your favorite giving experience. Why did it feel so good?
As you share your enthusiasm, others will begin to think about those questions in the context of their own lives. Your witness to giving and generosity will have just changed the conversation from one of asking to one of invitation.