Communications
Services

Tell STORIES THAT LEAD TO ACTION

Telling Impact Stories

Use our proven practice of identifying, capturing, and telling stories of impact and generosity that will lead others to take action to advance your mission. During our CAGA Storytelling Workshops learn to capture the passion of your work and match it to purpose to grow your annual fund, volunteer pool, planned giving efforts, and capital campaigns.

• Telling Impact Stories: Inside of every type of marketing, the foundation must be telling the story of your organization’s impact. If you aren’t impacting the lives of others, then why spend time on the work? If you are, then the world needs and wants to know that. Are you struggling to find stories? Are your stories evoking response from your constituents?
• Stories with Purpose: Telling stories about our ministry needs a level of passion and excitement that is contagious, but it also needs a purpose. We need to use every moment and every story to engage constituents in our work and encourage them to act. We can teach you and your team how to identify, capture and tell stories that grow support.
• Who Should Be Sharing: As agency leaders, we should not depend on the camper, parishioner, or client to tell/write the story the way we need it told. Instead, begin by interviewing them with your agency needs in mind. Everyone in the organization can be a story collector, but those with the task of advancing the mission should be telling the stories for impact.

find out what people think of your organization

Public Relations

You can’t do fundraising in a vacuum. People need to know who you are, what you do, whom you benefit and how others can help. Relationships with your constituency groups are crucial to building support. You need to know what people think of you, their impressions and opinions of you and your work. You must influence and control the image you project.  If you don’t shape the impressions people have of your organization, someone else will.

GSB’s public relations people guild you along the path to effective communication and marketing. Let GSB lead you through the maze and reach into the hearts and minds of the people you want to reach… and be set up to contact people you don’t even know are looking for you.

Public Relations Audits. Review your organization’s image, brand, promotion methods and materials, and overall strategy for creating awareness and involvement. GSB people experienced in the rapidly changing world of public relations will give you practical advice to improve your communication.

Marketing Strategies. Find new participants in your programs. Develop detailed work plans to accomplish the goals you set for increased engagement with people. GSB will lead you to new markets and show you how to dig deeper into those you already have.

Graphic Design. Logo creation or updates. Design of printed material for all your fundraising and public relations efforts can be accomplished through GSB’s graphics people.

Website, Social Media, DVD. GSB has accomplished and creative people to guide you in this dynamic venue of communication.

Consultation. GSBwill walk with you, day by day, as you carry out the Marketing Strategy and become more effective in promoting your organization. Learn from the GSB experienced Guides and grow your markets.

Find new participants in your programs

Marketing

Find new participants in your programs. Develop detailed work plans to accomplish the goals you set for increased engagement with people. GSB will lead you to new markets and show you how to dig deeper into those you already have.

Graphic Design. Logo creation or updates. Design of printed material for all your fundraising and public relations efforts can be accomplished through GSB’s graphics people.

Website, Social Media, DVD. GSB has accomplished and creative people to guide you in this dynamic venue of communication.

Consultation. GSBwill walk with you, day by day, as you carry out the Marketing Strategy and become more effective in promoting your organization. Learn from the GSB experienced Guides and grow your markets.

find who to market to

Donor Research

GSB guides your staff into the world of gathering information about people who have the potential and are likely to become donors. Using techniques and resources readily available, you will do your own research and keep at it regularly.